February 8, 2017 by 1888media
With over 3 million units sold/courses taught to date, the Rock House Method is the definitive music instruction system in the world. Founded in 1986 by musician / entrepreneur John McCarthy, the Rock House catalog contains more than 100 titles that expertly provide in-depth, easy-to-follow instruction for every level of player.
With award-winning intuitive products for guitar, bass, piano, vocals, ukulele and drums, titles include Master Rock Guitar, Modes Demystified, Fretboard Autopsy, Extreme Lead Guitar, Master Blues Guitar, Jazz Guitar: Breaking the Traditional Barriers, Arpeggio Madness, and Metal Bass Guitar.
The Rock House Method Curriculum won “Best Tools for Schools” from Musical Merchandise Review (MMR) while also winning “Best Instructional Product of the Year” from the National Association of Music Merchants (NAMM) in 2009, 2010, 2011 and 2012.
McCarthy explains the rapid adoption of the Rock House Method as a comprehensive instruction system, “We’ve been able to accomplish explosive growth by developing an accelerated, yet easy-to-use system of learning that utilizes the functionality of DVD and print, integrated with the accessibility of the Internet. Aspiring musicians who buy DVDs or books produced by Rock House, either from a retail store or inside an instrument pack from one of our manufacturing partners get free membership to RockHouseMethod.com, which provides 24-7 lesson support.”
In addition to tutorials from McCarthy, lessons are also available from a slew of world-renown players, including Alexi Laiho (Children of Bodom), John McCarthy, Doug Wimbish (Living Colour), David Ellefson (Megadeth), Kiko Loureiro (Megadeth), Leo Nocentelli (The Meters), Jeff Loomis (Nevermore), Oli Herbert (All That Remains), Rusty Cooley, Gary Hoey, Bernie Worrell (Parliament/Funkadelic), Jerome Brailey (Parliament/Funkadelic), Buz McGrath (Unearth), Alex Skolnick (Testament), Eric Peterson (Testament), Chris McCarvill (Dokken), Freekbass, Rob Arnold (Chimaira), Marc Rizzo (Soulfly/Cavalera Conspiracy), John Moyer (Disturbed), Dan Jacobs (Atreyu), Michael Paget (Bullet For My Valentine) and Gus G (Ozzy Osbourne).
As an industry leader, Rock House has been tapped to produce instructional products for a wide range of manufacturers including Peavey, Disney, Silvertone, Ibanez, Behringer, Ashton, Frontera, SX, Ovation, Jim Deacon, Jay Turser, Valencia, Mahalo, Volcano, Martinez, Spectrum, Richwood, Coast Music, Burswood, Washburn, Casio, House of Blues, and others, who bundle a Rock House instructional product with their beginner instrument packages.
In conjunction with Rock House Method DVDs and books, which are distributed worldwide by Hal Leonard, McCarthy has thrust the Rock House firmly into the new millennium with the world’s most comprehensive online university, Rock House U. Upon enrolling at rockhouseu.com, students have access to a fully interactive lesson support system, along with proprietary products to enhance their learning experience, expand their knowledge, link with instructors, and connect with a community of people from over 125 countries around the world.
Once enrolled at Rock House U, students have the ability to partake in the Rock House Challenge, which will provides the ability to receive personalized feedback on their progress from an instructor.”
In addition to Rock House U, McCarthy, along with his wife Cathy, operate the Rock House School of Music, a brick-and-mortar school in West Haven, Connecticut, which was recognized by CT NOW as the “Best Place to Take Music Lessons” (2015 & 2016).
In tandem with the Rock House School of Music, the McCarthys operate Teach Kids Music (TKM), a non-profit organization focused on helping underprivileged children learn how to play music. In addition to sponsoring Open Mic nights and the Annual Wimbish Fest, hosted by Living Colour bassist Doug Wimbish, TKM recently donated 2000 books to the Los Angeles Unified School District (LAUSD) and 600 books to Guitars in the Classroom, an organization that seeks to train and equip teachers with materials to integrate singing and playing guitar into the daily experience of schoolchildren.