The Howling Tongues “Up Around The Bend” Scores WRANGLER Campaign
September 24, 2016 by 1888media
With a nod to sonic titans that have shaped pop culture, rock revivalists The Howling Tongues have added their swagger to an all-time great with the release of a rip-roaring rendition of the Creedence Clearwater Revival classic “Up Around The Bend.”
Fresh from a raucous festival circuit that saw the Atlanta quintet storm stages throughout the Midwest and Southeast, the band returned home to channel their unbridled energy.
One of the songs that came out of these sessions was a monstrous version of Bend that caught the ear of Craig Errington, who as Vice President of Marketing Communications at VF Jeanswear, was in the midst of creating a Wrangler campaign to soundtrack the perpetual motion of youthful expedition.
With a call to “Be Strong, Be Adventurous, Be True, Be Bold,” all of which aptly describe the life commandments The Howling Tongues adhere to, their blistering Bend was a perfect fit.
As Wrangler spots run during College Football broadcasts, “Up Around The Bend” is garnering airplay at college radio, which is laying the groundwork for a 40-city college tour that will take the band coast to coast next spring.
Earlier this year, the band, which includes Davey Rockett (vocals/guitar), Nick Magliochetti (lead guitar), Thomas Wainwright (keys), Brandon Witcher (bass), and drummer Tylor James, issued BOO HISS, their rafter-rattling sophomore album. Spawning rock radio staples, “Vivian,” “Belladonna,” and “Raw Power in A Red Dress,” the album achieved widespread critical acclaim with Performer Magazine loudly declaring, “If you’re looking for a band to restore your faith in rock ‘n roll, you’ve found it.”
Elsewhere Apple Music highlighted the funky hip-swivel soul of “Greatest Lover Around,” and the song soon found itself strutting a John Varvatos runway during this year’s New York Fashion Week.
Be Ready. Whether it’s the rolling hills of Macon, an Appalachian destination or Moynihan Station in Manhattan, The Howling Tongues are up around the bend and your world will never be the same again.
“The band’s style is reminiscent of Jet or the Black Keys with the power of Zeppelin.” Rock On Philly
“Like Aerosmith and The Black Crowes—they’ve got the essentials: the riffs, the swagger, the live-wire energy.” Daily Vault